AD analysis - Mannapuram Gold Loan.

For the benefit of people with slow internet connection/ no access to tv .. I am breaking down this ad into couple of scenes. All the other can catch the ad on tv .. they air every 5 mins on every other channel. You can even catch the ad here

Scene 1: Akshay (or akki or pakki or monkey or whatever) has no money and he keeps looking here n there (as if he is that rich and money would be lying around his house). His wife comes to him, opens a book to show that there are only a couple of hundred bucks left in the house. She also breaks a piggy bank to reveal that all she has is only chillar(or chillre).
Scene 2: akshay’s daddy (v can refer to him using the same nicknames as above) is looking at all this from the picture and suddenly jumps out. And starts singing,’’ when u have gold in the house’u, then y r u uttufying so much rouse’u”

Scene 3: they take the gold from the house, go to mannapuram, get the money and the whole family starts dancing.

(I couldnt find the dancing screenshot .. but i am sure you can imagine a couple of monkey's dancing)

Ok .. I find a lot of things offensive about this ad. Lets analyse this ad point by point.

1. Akki lives in such a huge house, so he must have been rich at some point in time. You could saying that It could be ancestral property, but then, look closely, it is furnished with latest furniture and it also appears to have been painted with expensive paint(of course, it could be painted with nerolacs paint that gives the rich look at less price). Even then, It would take a lot of money to paint that house. So v can safely assume that akki was rich in the near future.

The question to be asked here is: What the hell did he do with all the money? Did he spend the whole damn thing on painting and furnishing the house? Even then, doesn’t he have a job? Wouldn’t he get salary at the end of the month(or at the beginning of it)? Then “Why so serious” ???



2. For all we know, the dad akshay could have been killed by the daughter-in-law aka son akshay’s wife. So may be he wants to take revenge on her. That’s y even when the son is in financial trouble, he is laughing in the painting. And when the son talks to him, he brainwashes him to pawn his wife jewelry, u know instead of advising him to get a job or to get a life or at least to stop crying like a sissy.





3. This is the most messed up part of the ad which is think is totally offensive to women (I am making up for my previous post here). First of all there is so much jewelry in the house; How did it get there? It should have been dowry. (cuz I don’t see how can a crybaby like akki can spend so much for her wife). Secondly, these jewelry is supposed to the wife’s most prized possession (cuz u no brought from her own house n all, full of family sentiment). And she just gives all this when the husband asks for it (where are all the feminist groups ?? some one plz go n rescue this woman). I think that she should given akki a tight slap for being a useless husband and for pawning her gold to feed the family.



4. Seriously ?? does one require all this dancing at the end of the ad. Just as Microsoft windows tells us from time to time “your system has recovered from a serious error” .. this family has recovered from a financial crisis and all they can think of doing is dancing for a happy tune ?? haven’t the makers of the ad watched any Indian films ?? don’t they know that in these scene there should be a sentiment song playing and the father should be crying (yeah, crying in this scene is fine) and hugging family n stuff. But, hold on, they aren’t doing any of that stuff which leaves me to one conclusion: Akki and his wife are dumbest, the most brainless,idiotic mentally deficient, imbeciles in the world.


5. Ok. They have got the money. Now what ?? What is the guarantee that they wont spend that money again (they have already proved that they don’t have any brains). They don’t have any more gold that they can pawn. Will they come to nadu-road(in the streets) ?? but then who cares about all this .. (except me of course) ??

P.S: The ad is not even a whole minute and I spent over three hours writing this piece. I guess there are other losers in this world too.

This ad was apparently filmed by priyadarshan (wtf !!)

Also this ad is available in many languages, sorry, I have only seen the hindi version of it and I am not commenting on the other versions.

Machi's day !!

So we ”celebrated” women’s day a couple of days back. What is the deal with a separate day for women?? Don’t get me wrong here .. I am not a chauvinist or anti-feminist or anything of that sort. But I don’t get it .. I mean .. The only women who actually celebrate this day is the women who are independent and have-it-all (i.e. money, rowdy power and more money). These are the women who play villis in movies e.g Ramya Krishnan in Padayappa, shreya in thimiru and of course, our very own swarna akka.

On top of all this, these women want the men i.e people like u (if u r a guy) and me to celebrate this women’s day that makes no sense to me whatsoever. From a guy’s perspective (i.e my perspective), we think about women all the time. We dress well, go to gym(I don’t, I personally believe that exercising is a waste of time), buy new stuff .. why ?? to impress the ladies. We are already thinking about women all the time. We are singing duets with every girl that we see, picking up handkerchiefs in bus stops, lifts etc. We might have hundreds of other important work to be done. Yet we are there being dignified servants to these women.

So basically what I am trying to say is every day is women’s day for us so this special day makes no difference.

On the contrary, I think it should be other way around .. there needs to be a day for us guys so that women can think about us for a change. At least on this (macho or machi) day, I can hope that the girls I hope that we restrain from doing the above mentioned activities and concentrate on our work for a change. But then again, who is complaining (apart from me, of course?)

P.S - I picked that image off google .. so if am doing any copyright infringement, i ll be more than glad to remove the image ...

First day at work !!

So .. I just joined a company last month .. I prefer not to say the name but u can rest be assured that it is the best company in its category (and no, I am not bragging! ) .. anyway .. like all new employees we all had to go thru the most boring process in the whole world i.e. induction. For those who are not familiar with the term; it is just the process where v have to sit on a chair for 9 hrs while various people come in and talk bull **** about the company, about how lucky we are to have joined the organization etc. You could be working for the best company in the world but there is nothing that they can do to make this procedure any better.

So like always, I was late to this formality (that too on my very first day) and I was to made to sit in the first row. I have always been a back bencher my whole life and sitting in the front row was quite an experience. For starters, u can’t just doze off cuz u r sitting right under the guy-who-is-talking’s nose and second, these people always point to the front row people and ask them questions; and its kinda embarrassing when u don’t answer these questions. Thirdly, U can’t eat chips or chappati or fried rice when you are hungry. I could go on about the disadvantages for days.

Long story short- I came late on the first day, I had to sit in the first row and I was forced to listen to whatever the guy-who-was-talking was talking. So, I was sitting and day-dreaming about what I would do If I become the ceo of this company when these words caught my attention. I had even made a note of this in my notepad (with my pen and not on the pc). The guy was talking about my medical plan, insurance n stuff and this is what he said,

“you would get 4 times ur pay on your death and it would be raised to 6 times depending on the criticality of the situation.”

OK. There were a couple of things running through my mind after this.

1. What the hell does he mean criticality of the situation?? Am I not dead already ?? or does he think someone will sing a song and I will be alive (like in most Indian movies.)

2. How can I get maximum pay on my death? Suppose I am walking down the street and I get stabbed. I actually have to tell him to stab me a couple of more times, so I can get the maximum pay (cuz obviously stabbed a couple of times is more “critical” then stabbed just the one time.)

3. What the hell will I do with that money after I am dead?? He was going on about this for about an hour. And I was like, ”seriously, dude, I am not gonna be there to enjoy that money, why don’t u save all that bull**** to the person who get my money”.

Taking people through induction was this guys job, u’d think that he’d be better after all these years. But then, who is complaining (apart from me, of course)?